When someone asks you to hand them a tissue they ask for a “Kleenex”. When they want a pain reliever they will ask for “Tylenol” or “Advil”. Back in the day every refrigerator was a “Frigidaire”. The power of brands is a strong one and can really promote a company to new heights.
Xerox is one of those companies. When you hear “please go xerox me a copy of…” you know exactly what they mean. The fact that all copy machines are referred to as Xerox implies an innate trust in the brand. Use of the name of a brand as an overarching name for the entire genre of product denotes a certain amount of preference toward that particular brand.
For example, if you had to choose between an Oreo and an off-brand cookie, which would you choose? Probably the Oreo. The same goes for copiers. When your business is looking to purchase a copier, a printer, or a multifunction machine, it’s likely that you will go with a brand you know and trust.
For years to come people will continue to use the Xerox name for copiers everywhere. The brand strength grows from it’s efficiency, dependability, and accessibility for all people and businesses.