Why Your Boss Should Let You Print in Color...

“My boss won’t let me print in color

“I see employees abusing the privilege all the time”

“No thank you, we’re happy the way it is”

“Oh! I’d really love too, but it won’t fit in our budget”

“It’ll cost us an arm & a leg”

“Color! Who needs it, we've always done it this way, why change now?”

One of my favorite aspects of working at ABS, is talking to so many people on a daily basis. I speak to individuals from all walks of life & a vast array of industries. All of these companies & organizations comprise a mass variety of services & missions, and yet when I approach them with the opportunity to print in color, they all panic.

I think it’s pretty normal when I hear these statements. We’re all concerned, I mean ALL of us, are concerned about the “bottom line”. Whether you’re a hedge fund, a house of worship, an up in coming restaurant or a school, we all need to save money where we can. What all these organizations have in common, is that they need to reach the public, their communities, and their target audiences as well as they can, all while controlling costs.

Color is a proven & effective way to reach your audience. It helps get messages across more effectively & helps us retain the information at hand. Studies all around the world, have found that color has a large impact in our lives.

 A study conducted by Harris Interactive in 2011, surveyed 1,000 American students from grades 3-12. 77% of all students agreed color documents boost their focus, interest, & memory. Of all the students surveyed, 85% believe that color would make it easier to understand charts & graphs. 

The power of color & memory performance does not just end in the area of Education. In a study published by the Malaysian Journal of Medical Sciences, they cited studies that prove that in marketing, color increase brand recognition by 80%. Color advertisements can attract individuals to read ads up to 42% more often. The data shows that color works! It helps us remember, and it helps us understand, therefore allowing us to communicate better.

Ready to get color printing in your office now? Are you ready to impact your audience, your clients, your team? Here's why  your boss needs & should be letting you print in color!

"Xerox Color Survey". 2011, Harris Interactive.

"Xerox Color Survey". 2011, Harris Interactive.

In 2011, the Xerox Color Survey, found that 76% of employees “think they can find information faster if presented in color”. An incredible 69% “understand new ideas better when presented in color”. Another 25% believe that printing in color will improve retention. This study shows us the power color has on a team. It can increase productivity & communication.

The fact is, color is detrimental to the modern workplace. Through Xerox color technology, your team can save money on color printing. The idea that color printing is too expensive is a result of the terrible pricing that customers can get from tabletop printers.

 A color page from a tabletop color printer can cost up to 20 cents a page! While, our copiers can reduce the cost of a color page by more than 60% of that. As the saying goes,” You truly get what you pay for”. Our copiers, are of better quality, are high yielding, and the speed is unbeatable.  Unlike other companies, we have options, such as the ColorQube series; that only charge customers for the color they use, instead of a flat rate.

Years ago, the mission for companies was to simply be able to print color on plain paper. Now, we at Xerox & ABS have become innovators in color solutions. We have so many options that can provide your business with beautiful, effective & colorful documents for your business, all while controlling costs.

In times where, we must do more for less, why not produce the best for less?



Beware of the Toner Scammers!

Phoner Toner Scam

Here at ABS, today started like any other day. However, as the morning wore on, it became clear to us that there was a crisis at hand. One of our valued customers delivered very disturbing news that they wanted to share with us. It had come to the attention of our customer, that for the last year & a half, they were paying two companies on the west coast for supplies they did not need. They had in their possession several dozen boxes of toner, and over time they had been billed for over $40,000.

You may ask yourself, how can something like this happen?  It’s a very simple mistake that can affect any small business.Since the customer was due to receive supplies every month, they assumed these deliveries were from Xerox. Unfortunately, this toner scam has been around for decades, and all these unscrupulous individuals need, is basic information about your staff and the supplies used in your office.The numbers vary on how much these scams cost businesses, but it's in the millions

Our client had been told by these companies that they were going to be sent to a collection agency if they didn't pay the next month’s invoice. The scam artists also had the name of the person in charge of accounts payable & operations. They also were sending this company the right toner for the model they currently used. It isn't clear how these scamming agencies got a hold of this particular customer’s information, but from what we have found, there are a various ways scammers can pull you into their fraudulent web of deceit.


How do these scam artists operate?

1.       False Invoice: A scammer will call your office to find the name of the person in charge of supplies & their company address. The invoices are often 5 -10x higher than the actual price. In turn customers will pay for unordered supplies.

2.       False Supplier: These individuals will present themselves as your supplies provider.

3.       Free Gift:  A caller will try to convince the employee on the phone that they are receiving a free gift, but along with that free gift comes an unordered arsenal of supplies.

How can you protect yourself?

1.       Teach fellow co-workers & employees to never provide your copier/printer’s serial number. A scammer will realize through this serial number, what kind of unit you own.

2.       If we at ABS call you, we will never ask you for your serial number.

3.       Know that as a customer, your supplies are all included in your monthly contract. We do not have any affiliated supply companies. These scammers began to send our customer toners that stated they were supplies from Xerox.

4.       If you ever do receive toner unexpectedly, do not hesitate to contact us at ABS.

Although, it was a horrible experience for our customers. It was a lesson learned for both our customers and us as a team. It’s an experience that hopefully provides you with some education.

If you ever have any more questions, please feel free to contact us at 203-777-0011  or at info@ctxerox.com.